Making wise choices each day is just as important as providing pet care when operating a veterinary clinic. You deal with loyal clients, hectic schedules, and the occasional chaos. But what distinguishes high-achieving clinics? They keep an eye on the appropriate metrics, absorb information from the data, and make swift adjustments.
This guide will explain 7 key vet clinic KPIs and explain how viggoVet can help you measure and enhance them. Let’s get started and take your clinic’s performance to the next level!
1. Revenue per Visit (RPV)
The average amount your clinic earns from each appointment.
RPV shows how well you're making the most of every visit. High RPV? You’re probably offering valuable services like diagnostics or bundled treatments. Low RPV? You might be missing chances to recommend add-ons like dental cleanings or follow-up tests.
Watch for:
- Trends over time: Is your RPV growing or slipping?
- By appointment type: Which services bring in the most?
- Upsell performance: Are staff consistently suggesting helpful add-ons?
- Tactical tip: Create care bundles to boost visit value and improve outcomes.
2. Client Retention Rate
Getting a new client is great, but keeping one is even better. Returning clients are more likely to book regularly, follow through with care, and refer others. A small bump in retention can mean a huge jump in profits.
Track this:
- Annual retention rate: Ideally 60–80%. Lower? Time to review service quality or follow-up routines.
- New client drop-off: Are first-time visitors coming back?
- Aftercare retention: Do clients return after emergencies or surgeries?
- Rebooking rates on wellness plans: Helps measure client engagement.
- Lifetime value: Is the average spend per client growing or shrinking?
3. Average Transaction Value (ATV)
The average dollar amount of each client invoice.
High ATV often means clients understand the value of full-spectrum care; not just exams, but meds, products, and services. Clinics that recommend bundled care or explain the “why” behind dental cleanings or diets usually see higher ATV and healthier pets.
What to measure:
- ATV by staff member: Who’s doing a great job? Who needs support?
- Product/service mix: Are you promoting full-service visits?
- Seasonal shifts: Use trends to plan promotions (e.g., parasite control in summer).
- Impact of packages: Well-built bundles should naturally raise ATV.
4. Appointment Utilization Rate
This tells you how full your schedule really is. A healthy range is 75–85%, enough to stay busy without burning out your team. Below that? You might be losing revenue. Over 90%? Your team might be experiencing burnout.
Look for:
- Unbooked time blocks: Any patterns? (e.g., slower Mondays)
- No-shows and cancels: Use reminders and waitlists to recover lost time.
- Smart scheduling: Match vet/tech shifts to meet demand.
- Same-day fills: Are you turning cancellations into opportunities?
5. Inventory Turnover Rate
How often do you restock the items you use and sell?
Inventory ties up serious cash. If it sits too long, it expires or becomes obsolete. But if it runs out too fast, care suffers. Tracking turnover keeps shelves balanced and money moving.
Track this:
- Fast vs. slow movers: What sells quickly? What just takes up space?
- Expired items: High waste? Time to review stock levels.
- Turnover by category: Vaccines, for example, should move faster than others.
- Supplier issues: Late deliveries affect your turnover and care consistency.
6. Staff Productivity
Your team makes everything happen, but labor is also your biggest cost. Measuring productivity helps ensure everyone’s working efficiently, without burning out. It also gives leaders fair, objective insights into performance.
Metrics that matter:
- Appointments per team member: Balanced workloads keep morale up.
- Revenue per employee: Shows how each team member contributes.
- Client reviews by staff: Link feedback to service quality.
- Procedure times: Spot training needs or process limitations.
- Missed billing by role: Helps find and fix costly gaps.
7. Missed Charges & Billing Accuracy
Every unbilled service is lost money that adds up fast. Many clinics unknowingly lose 5–10% of potential revenue this way. That’s tens of thousands annually, with no added effort needed to earn it back, just better billing habits.
What to catch:
- Unbilled services/products: Compare treatment notes to invoices.
- Inconsistent billing by staff: Patterns often point to training needs.
- Oddly low visit totals: These are red flags for missed charges.
- Billing workflow gaps: A final tech review before checkout helps avoid misses.
- Smart software alerts: Let viggoVet flag issues in real-time.
How viggoVet Makes Metric Tracking Easy
No one opens a clinic to build spreadsheets. Because of this, viggoVet handles the paperwork for you. With visual dashboards, smart automation, and built-in logic, we help you:
- See exactly how your clinic is performing in real-time
- Catch issues early, like missed charges or underbooked days
- Streamline schedules and inventory
- Boost team efficiency and morale
- Turn raw data into smart decisions that grow your business
viggoVet At a Glance:
- Live KPI dashboards: RPV, ATV, retention, productivity, and more
- Smart scheduling tools: Auto-reminders, waitlists, fill rate insights
- Billing automation: Built-in rules flag missing services
- Inventory alerts: Reorder points, expiry tracking, turnover analysis
- Staff scorecards: Fair, clear productivity tracking
- Client engagement tools: Auto rebookings, care reminders, and more
FAQs: Tracking Vet Clinic KPIs
Do small vet clinics need to track all these metrics?
Yes! Even small practices benefit. Tracking just a few vet clinic KPIs, like RPV and retention, can uncover big growth opportunities. And with viggoVet, you don’t need a full-time employee to take care of practice analytics.
How often should I review vet clinic KPIs?
Check them weekly or monthly. Regular tracking helps you fix small problems before they become big ones.
What’s the best platform for tracking vet clinic KPIs?
viggoVet is purpose-built for vet clinics. From automated billing alerts to inventory forecasting and smart scheduling, it brings all your metrics together in one clean, easy-to-use system.
Ready to make smarter moves? Schedule your free viggoVet demo today and see how data can transform your clinic.